Mulberry Show, Spring/Summer 2011, London Fashion Week.

Posted on September 19, 2010


I’m just back from the Mulberry Spring Summer 2011 show at London Fashion Week, and what a show it was.

I made my way down to Mayfair’s wonderful Claridges Hotel and quickly popped my head in backstage, where I met stylist Edward Enninful, make-up artist Pat McGrath and hair stylist Sam McKnight, as they relaxed with a pre-show cup of tea.

Backstage, the atmosphere was very relaxed, exhibiting none of the usual last minute tension usually associated with fashion week shows. One thing that was particularly striking was the models, all wearing their fringed, fiery red wigs. It was like some kind of redhead convention or an army of beautiful clones.

Nearly showtime, and Emma Hill, Mulberry’s Creative Director, ushered me to the front of house where I picked up my goodie bag and marveled at the wonderful set design. The line figure cut outs of the pretty girl and the Mulberry pug were designed by Natasha Law (sister of Jude) and were complimented by oversized paper roses.

The collection has been inspired by the film “The Grey Gardens” and the children’s classic “The Secret Garden” which is evident in the sense of whimsy throughout.

The collection itself is beautiful, feminine, playful and flirtatious. The colour palate is vibrant and dramatic, with blues and plums contrasting with chestnuts and apricot. The prints are rainbow tiger stripes and neon rabbit prints. The details include oversized bows, the proportions deliberately enlarged to create a sense of drama and to contrast and compliment the luxurious textures of and the bold colours of the fabrics.

As expected the accessories don’t disappoint. Mulberry is known for its bags, with the classic Bayswater and last season’s Alexa continuing to be in constant demand. Here they have been given a striking update, featuring a a range of new, glamourous finishes, as well as appearing in scaled down versions. The snakeprint Alexa is stunning and is bound to prove as desirable as its previous incarnation. Other accessories make their debut here, too, including the vintage inspired Cory family of bags with detailing such as jumbo tassels and a new hammered finnish on the gold lock.

Amongst those watching the show were the stunning and incredibly tall Karen Gillan and, gorgeous as ever, Cat Deeley.

Creative Director Emma Hill has stayed  true to Mulberry’s playful, cheeky yet decidedly feminine chic and, with her passion and creativity at the helm, Mulberry looks set to go from strength to strength.


Posted in: Style & Fashion